Shoppers Can Also Create “Laugh Out Loud” Holiday E-Cards At LOLidayCards.com and Enter to Win $10,000 Shopping Spree
TAMPA, Fla. (Nov. 2011) – Westfield Brandon, Citrus Park and Countryside are delivering a unique and unexpected holiday shopping experience this year with a holiday-themed 3D Art Experience, an art installation showcasing the optical-illusion work of American streetpainter, Tracy Lee Stum. Shoppers will be able to enjoy the imaginative artwork now through Christmas.
Stum has a unique talent and passion for manipulating 2D surfaces to reveal an unlikely alternative in 3D, typically designing and creating interactive images that invite the viewer to become part of her imagined world. Shoppers can pose and photograph themselves within the elaborate LOLiday floor mural, and then snap, send and share their photos through email, Facebook or Twitter (#LOLiday).
“We are really excited about this year’s holiday program and have been working hard to create a truly unique and memorable experience for all our shoppers,” said Alan Cohen, executive vice president of marketing for Westfield. “There is something for everyone this year at Westfield, from 3D Street Art and LOLiday Cards to the traditional Santa visits at our shopping centers nationwide.”
In addition to the 3D Art Experience, Westfield has teamed up with Evolution Bureau, the same digital agency behind the Elf Yourself phenomenon, to create http://www.LOLidayCards.com, encouraging people to “Laugh Out Loud” this holiday season. At LOLidayCards.com, people can star in one of five hilarious holiday e-cards by uploading their photos or scanning their faces into the scenes. Participants can select from their photo libraries and Facebook albums to create silly season’s greetings featuring
themselves, their friends and their family. Cards from LOLidayCards.com can be shared through Facebook, Twitter (#LOLiday) and email.
To reward people for getting into the holiday spirit this season, Westfield shoppers can enter a Laughing All The Way Sweepstakes at LOLidayCards.com for their chance to win a $10,000 Westfield shopping spree.
About Westfield
Westfield Brandon, Citrus Park and Countryside are owned by the Westfield Group (ASX: WDC), an Australian-based company with interests in 119 shopping centers in Australia, New Zealand, the United Kingdom and the United States. In the U.S., the Group has a portfolio of 55 shopping centers that are home to more than 9,000 specialty stores and comprise approximately 63 million square feet of leasable space in California, Connecticut, Florida, Illinois, Indiana, Maryland, Nebraska, New Jersey, New York, North Carolina, Ohio and Washington. For more information, visit the Website at www.westfield.com.
About Tracy Lee Stum
Tracy Lee Stum is an internationally recognized American streetpainter who specializes in spectacular, interactive 3d chalk art street paintings. http://www.tracyleestum.com/
About Evolution Bureau
EVB is a full-service digital marketing agency in San Francisco that specializes in creating online advertising, social media and creative campaigns that inspire consumer participation.
We build brands by creating believers, fans, evangelists and, of course, customers. View our latest work for clients such as Juicy Fruit, Skittles, Zynga, Absolut, Jameson and Facebook at http://www.evb.com/work.
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