Schifino Lee To Create National Ad Campaign For Gerdau Ameristeel
TAMPA, Fla. (February 8, 2010) – Schifino Lee Advertising & Branding has been engaged by Gerdau Ameristeel for creative production of a national advertising campaign targeting the steel industry.
Gerdau Ameristeel is the fourth-largest steel company in North America, with a network of mini-mills, scrap metal recycling facilities and related operations throughout the continent. The company’s steel is used in a variety of industries including construction, automotive, mining, nuclear, and cellular and electrical transmission. Gerdau Ameristeel is part of the Brazilian-owned Gerdau Group, the leading producer of long steel in the Americas and one of the world’s largest suppliers of special long steel.
The new advertising will help position and recognize the company as an industry leader. “Business and trade advertising is one of our specialties at Schifino Lee, and we are pleased to have the opportunity to help Gerdau Ameristeel tell its story and reach out to customers,” said Ben Lee, principal of Schifino Lee. “This work involves a strategic, targeted approach, designed to increase the profile of the company and reach decision-makers and influencers who could become customers or business partners.”
For more information, please contact Ben Lee at 813-258-5858, ext. 224, or at ben@schifinolee.com.
About Schifino Lee:
Founded in 1993 by Paola Schifino and Ben Lee, Tampa-based Schifino Lee Advertising & Branding works across a number of industries, including communications, industrial, automotive, real estate, technology, entertainment, and financial. Its clients include such leading companies as AT&T, WellCare Health Plans, USAmeriBank, Dermazone Solutions, M.E. Wilson Co., and Franklin Street Financial Partners. For more information about Schifino Lee, please visit www.schifinolee.com.
About Gerdau Ameristeel
Gerdau Ameristeel is the second largest mini-mill steel producer in North America, with annual manufacturing capacity of approximately 12 million tons of mill finished steel products. Through its vertically integrated network of mini-mills, scrap recycling facilities, and downstream operations, Gerdau Ameristeel serves customers throughout the United States and Canada. The Company’s products are generally sold to steel service centers, steel fabricators, or directly to original equipment manufacturers (“OEMs”) for use in a variety of industries, including non-residential, infrastructure, commercial, industrial and residential construction, metal building, manufacturing, automotive, mining, cellular and electrical transmission and equipment manufacturing. Gerdau Ameristeel’s majority shareholder is the Gerdau Group, a 100+ year old steel company, the leading company in the production of long steel in the Americas and one of the major specialty long steel suppliers in the world. Gerdau Ameristeel’s common shares are traded on the New York Stock Exchange and the Toronto Stock Exchange under the ticker symbol GNA. For more information please visit www.gerdauameristeel.com.
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