Maddux NewsWire

TAMPA, FL. – December 7, 2009 – DataMentors, the industry leading full-service data quality and management solutions (SaaS) company, announced today the appointment of Peter Giraldi as Senior Vice President of Sales and Marketing.

Peter brings more than 30 years of sales expertise to DataMentors. Most recently he served as President of InfoUSA’s Reseller Group where he applied his skill sets to revitalize the company’s operations and reverse its declining revenue trend. In addition to InfoUSA, Pete was President of Donnelley Marketing, Inc. where he substantially grew the company’s revenue base and successfully orchestrated three sizable business acquisitions. Prior to Donnelley, he was a Vice President at Dun & Bradstreet Corporation where he more than doubled the company’s sales force and increased gross annual revenue by more than forty-percent.

Mr. Giraldi will be a vital addition to DataMentors’ executive steering committee, providing valuable insight into corporate direction and business strategy. In addition, to ensure continuity of group efforts is maintained, the company’s sales and marketing groups will report directly into him. Pete will also supervise the continued development of the company’s Value Added Reseller (VAR) channel and provide ad-hoc support for a variety of business initiatives.

“I have known Pete for more than twenty years, leaving no doubt in my mind about the energy and leadership vision he brings to our sales and service organization. His breadth of industry knowledge and expertise is beyond reproach and we are most fortunate to count him as a member of our highly respected group of professionals. Pete’s leadership style is a great match with the team and very complementary to the level of professionalism our clients have come to expect from our sales and service organization,” said Robert Orf, DataMentors’ president.

Giraldi said, “I am looking forward to working with the DataMentors team members. Bob and I share the same vision and belief regarding DataMentors’ potential. The next few years present tremendous growth opportunities for the company. Fortunately, with a superior team of industry leading professionals already in place, much of the heavy lifting has already been done for me, allowing me to focus my attention on maximizing growth.”

About DataMentors, LLC

DataMentors LLC, a wholly-owned subsidiary of DataMentors Holdings Inc., is a provider of database preparation and maintenance marketing solutions featuring DataFuse, ValiData, NetEffect, PinPoint and Professional Services. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. Offered as either a customer-premise installation or ASP delivered solution, DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.

For more information visit us on the web: http://www.datamentors.com or Contact: Gordon Daly, Director of Marketing, +1.813.960.7800 x107

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